Privacy Policy

PRIVACY POLICY – 2025 UPDATE

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.the-final-third.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. We also collect information on pages or products viewed, referral sources, and how you interact with the Site. We refer to this as Device Information.

Technologies used:

• Cookies – Small data files stored on your device. You can disable these in your browser settings. See www.allaboutcookies.org.

• Log files – Track actions on the Site, such as IP address, browser type, and timestamps.

• Web beacons / tags / pixels – Electronic files tracking browsing behaviour.

When you make (or attempt to make) a purchase, we collect personal details like your name, billing and shipping address, payment information, email, and phone number. This is referred to as Order Information.

“Personal Information” includes both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use Order Information to:

• Fulfil your orders (including processing payments, shipping, and order confirmations)

• Communicate with you

• Screen for fraud and risk

• Provide marketing or product updates where permitted by law

Device Information helps us:

• Detect fraud or suspicious activity (e.g. IP-based checks)

• Analyse how customers browse and engage with the Site

• Measure marketing campaign effectiveness

SHARING YOUR PERSONAL INFORMATION

We only share your information with third parties where necessary to operate our business or comply with legal obligations.

Examples include:

• Shopify, our e-commerce platform (Shopify Privacy)

• Google Analytics, to understand customer behaviour (Google Privacy)

• You may opt out of Google tracking here: Google Analytics Opt-out

We may also share Personal Information when required by law (e.g. subpoenas or legal processes) or to protect our rights.

BEHAVIOURAL ADVERTISING

We may use your Personal Information to provide targeted ads or marketing communications. Learn more:

• Facebook Ads Settings

• Google Ad Settings

• Bing Ads

• Digital Advertising Alliance

DO NOT TRACK

We do not alter our data collection practices in response to Do Not Track signals.

YOUR RIGHTS (EU / UK CUSTOMERS)

If you're a European or UK resident, you have rights to access, correct, or delete your personal data. You may also object to certain processing activities.

We process your information to fulfil contracts (e.g. an order) or for legitimate business interests. Your data may be transferred outside of Europe, including to Canada and the US.

To make a request, please contact us via our contact form: Contact Us

CURRENCY CONVERSION NOTICE

By using our site, you consent to allow third parties to determine your location via your IP address for currency conversion. This may store a temporary cookie in your browser to keep your currency consistent while browsing.

DATA RETENTION

We retain your Order Information unless and until you ask us to delete it. You can make this request through our contact page.

CHANGES

We may update this policy to reflect operational, legal, or regulatory changes. Updates will be posted on this page.

CONTACT US

For questions, concerns, or to exercise your privacy rights, please reach out via our Contact Page.